Alireza Holding Co. is wholly owned by the Alireza family, one of Saudi Arabia's oldest and most respected trading families who have developed market-leading positions in trading, retail, and service industries throughout Saudi Arabia and the Middle East. Alireza Holding Co typifies this market leading position with divisions that are innovative market leaders in each of their respective fields.

Part of the Alireza Holding CO network of companies include IZONE (One of the leading Premium APPLE Resellers in Saudi Arabia, Tokyo Games (Saudi Arabia's largest video console and game retailer) and TEKNO SAL (a distribution hub for international brands looking for a presence in the region) amongst many other divisions. The company is headquartered in Jeddah, Saudi Arabia, but has a strong network throughout the Middle East.

We believe in making a difference! Alireza Holding stands for quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customers experience through innovation, and thinking outside the box.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer's shoes to see how we can improve it. We ask fundamental questions: is this an opportunity for restructuring a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Alireza Holding brand? Can we add value?

We are also able to draw on talented people from throughout the company. New ventures are often steered by people seconded from other parts of our company, who bring with them the trademark management style, skills and experience. We frequently create partnerships with others to combine industry specific skills, knowledge, and operational expertise.

Once an Alireza Holding Company is up and running, several factors contribute to making it a success. The Alireza Holding management style; the power of the Alireza name, our unrivaled network of friends, partners and contacts and the way talent is empowered to flourish within the group. To some traditionalists, these may not seem hard headed enough. To them, the fact that Alireza Holding Co has minimal management layers, a tiny board and no massive global HQ is an anathema. But it works for us! The proof of our success is real and tangible.

Our companies are part of a family rather than a hierarchy. They are empowered to run their own affairs, yet the companies help one another, and solutions to problems often come from within the company somewhere. In a sense we are a group, with shared ideas, values, interests and goals.

Hopefully exploring the activities of our companies demonstrates these ideals well, but if you have any comments or feedback, please feel free to let us know. Adhering to the highest standards of integrity and a strong code of ethics, we have positioned ourselves as best in class in its various fields of endeveavor.